Your Trusted Source for IT & Consumer Electronics

Our Story​

Founded in 1996 in Kenya, Sapphire Trading and Marketing Ltd. began as a regional distributor of industrial food ingredients and hospitality commodities. Over the years, we expanded across East Africa—including Kenya, Tanzania, Uganda, Rwanda, and the DRC—establishing a strong foundation in distribution.

With the leadership of Mr. Nishit Raikundalia and strategic direction from Mr. Vinodchandra Raikundalia, we built a company rooted in trust, efficiency, and long-term relationships. In 2006, the entry of Mr. Sawan Raikundalia marked our bold diversification into consumer electronics and mobile technology.

Today, we are a pan-African technology distributor, partnering with global brands like Anker, Belkin, Brother, DJI, Ecoflow, Hikvision, Samsung and Xiaomi. Serving wholesale, retail, corporate, and e-commerce sectors, Sapphire continues to expand across the continent—powering progress through innovation and adaptability.

Our Mission​

To deliver innovative consumer electronics and solutions through trusted partnerships, agile distribution, and a relentless commitment to progress across Africa.

Our Vision

To be Africa’s leading force in technology and innovation—empowering communities by forging trusted partnerships, championing adaptability, and driving progress across markets.

Our Partners & Brands

Team and Leadership

Vinodchandra Raikundalia

Director

Nishit Raikundalia

Director

Sawan Raikundalia

CEO

Jitika Meghani

CFO

Chandni Mehta

CMO

Jigna Raikundalia

CTO

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